Bluetti Apex 300 Launches in Retail After $5.4M Crowdfunding Success

The Bluetti Apex 300 has transitioned from being one of the most successful crowdfunding projects of 2025 to an eagerly anticipated retail launch. Designed for homeowners, tradespeople, and adventurers alike, it blends advanced battery technology with serious output capabilities.

From Backers’ Favourite to Global Release

Earlier this year, the Bluetti Apex 300 raised more than £5.4 million from over 2,500 backers on Indiegogo, securing its place as one of the year’s top-funded technology products. Such traction only comes with a compelling proposition: a power station that pushes the limits of portable energy storage.

Now available through retail channels, the Apex 300 retains every feature that made it a crowdfunding favourite—along with the polish and customer support expected of an in-market product.

Specifications That Matter

• Capacity: 2,764.8 Wh for long-lasting off-grid or backup power.
• Output: 3,840 W continuous AC output, dual 120 V/240 V capability.
• UPS Mode: 0 ms switchover for uninterrupted power during outages.
• Idle Efficiency: Ultra-low 20 W AC idle draw for maximum energy conservation.
• Scalability: Compatible with expansion batteries for extended capacity.

Designed for Real-World Demands

The Apex 300 is not just about raw numbers. Bluetti has engineered it for flexibility and durability. Whether you are running sensitive home electronics during a power cut, operating heavy-duty tools on site, or powering a remote cabin entirely off-grid, the Apex 300 delivers clean, reliable energy without compromise.

Dual-voltage output means it can handle high-load appliances in New Zealand homes, while also running standard 120 V devices for compatibility with imported tools and equipment.

Who It’s For

If you are seeking a power station that can function both as an emergency backup and a portable workhorse, the Apex 300 is an excellent choice. It is particularly suited for:

• Homeowners wanting a seamless UPS solution.
• Tradespeople needing portable, high-output energy on worksites.
• Off-grid users seeking scalability and fast charging.
• Event organisers requiring dependable outdoor power.

Why the Retail Launch Matters

Crowdfunding proves market demand; retail availability proves product maturity. With the Apex 300 now in stores, customers benefit from easier access, faster delivery, and local warranty support. For New Zealand buyers, that means less waiting and more doing.

IONREADY stocks the Bluetti Apex 300 locally, giving Kiwi customers direct access to this advanced power solution without the import headaches.

Sources

• PR Newswire – Bluetti Apex 300 Launch